About Me 0009: Making Money Work

The Weekly Standard blows the lid off another non-scandal -- and, in the process, all but begs House Republicans to conduct a wasteful and inane investigation:

HHS is Paying Google with Taxpayer Money to Alter 'Obamacare' Search Results (Updated)

The brazenness of the Obama administration never ceases to amaze. Try typing "Obamacare" into Google, and you'll find that the first entry is now the Obama administration's www.healthcare.gov. If you don't particularly like that result, you'll probably hate the fact that you're paying for it.

...

Using taxpayers' money to alter the results of search engines and to control the flow of information is disturbing on multiple levels. It's particularly disturbing when it's done to promote a massive expansion of government power, like Obamacare. And one wonders how – or if – it's even legal.

Perhaps the new House of Representatives will want to ask the unelected Secretary Sebelius to explain how, or why, she thinks such use of taxpayers' money to promote a particular -- and highly unpopular -- political agenda is legally or substantively justifiable.

This is dumb, even for the Weekly Standard (though not too dumb to get Townhall in a lather.)

"Obamacare" isn't a "political agenda," it's a government program, passed by Congress and signed into law by the President. The government has a natural and appropriate interest in making sure the public knows how a new government program works. The public, quite obviously, has such an interest as well.

Buying ads on Google isn't "control[ing] the flow of information," it's buying ads. It isn't a nefarious bribe to get Google to alter search results; it's how Google ads work. Here's the first example that popped into my head:

See what happened there? I typed "the weekly standard" into Google's search box, and Google put an ad for the Weekly Standard atop my search results. That's exactly what happened with the www.healthcare.gov ads in question. Here's a screenshot, from Politico's Ben Smith:

So, this is nothing more than the government buying ads, exactly -- exactly -- like The Weekly Standard does. Is that a scandal? Of course not. The government buys ads all the time. Like those military recruitment commercials you probably see a few hundred times a year. I haven't seen the Weekly Standard denounce that as an illegal use of taxpayer money to promote a political agenda by controlling the flow of information. Good thing, too: Such a complaint would be stupid.

Making maple syrup in a hotter world

Maggie Koerth-Baker at 8:59 AM Thursday, Dec 30, 2010

It's hard to take big-picture global temperature increases and bring them down to a personal level—partly because of that confusion between weather and climate, and partly because scientists simply have a better understanding what is very likely to happen in an averaged-out global system, than they have of how changes in that global system are likely to affect your backyard.

I like the way Climate Wisconsin is trying to bridge that gap. First, they use interactive visuals to show the local symptoms of climate change, like rising average temperatures and fewer days of ice cover of Wisconsin lakes. Then, they connect those symptoms to Wisconsin life. If these trends continue, what impact will they have on things like fishing, forestry, farming and, yes, the making of maple syrup.

It's a hard line to walk. The family featured in this video has recently experienced some of the worst years for making maple syrup in four generations. But, because weather isn't climate, next year could be better for them, even as the climate, overall, continues to warm. At the same time, though, climate change is likely to have long-term impacts on where and how well sugar maples can grow—and when, and for how long, their sap runs in spring.

I think this video and the related essay do a better-than-average job of making that distinction. This family won't be out of business next year. But, over time, climate change is very likely to make this work harder for them. The harder it gets, Wisconsin traditions associated with maple syrup making will become less common—and the 5-million-dollar syrup industry will bring less money to the state.

Also, I just finished re-reading Little House in the Big Woods, and it's fun to see how the process of maple syrup production has, and hasn't, changed since Grandpa Ingalls threw a sugaring-off party at his Wisconsin cabin in the late 1860s. Check out the taps they hammer into the maples. They look just like the Little House illustrations, but instead of draining into wooden buckets, the sap now flows into plastic bags.

Thanks to agroman for Submitterating!

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Thursday, January 6, 2011

Making Money Work

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