Monday, January 24, 2011

Ways of Making Money

Not making money as a YouTube partner? Here are some tips from YouTube itself

YouTube hosted a live event today to help partners get the most out of their YouTube revenue.

Phil Farhi of YouTube, began the event by telling partners about a few of the new initiatives that YouTube is working on, to help make partners as successful as possible. He started by bringing us through the history of advertising on YouTube.

Phil mentioned that just 3 short years ago, YouTube began using in-video and overlay ads, the first step in monetizing videos. And following the first format of ads, YouTube brought Ad Sense ads, enabling smaller advertisers/customers to get on board, allowing YouTube to capture a broader range of advertisers.

Next came in-Stream Ads (mid and pre-roll ads), a format that was launched about two years ago. YouTube said this has been popular because advertisers will pay more for ads that are similar to the format on TV. At almost the same time, promoted ads were introduced and it was proven to drive traffic to videos that were featured using the ‘promoted video’ format.

A few months ago, a new ad format for partners called TrueView was rolled-out. This format lets users watching a video skip the ad after five seconds. An ad format that YouTube says is less interruptive and doesn’t risk annoying your audience because it gives them the chance to hit stop.

Phil asked the question “ What makes a movie a successful?” Using the movie industry as an analogy, he went on to explain that there are many factors that come into play that make up the overall picture; ticket prices, seats filled, distribution etc. It’s the same with YouTube as he pointed out. Partners shouldn’t look at one aspect such as RPM (revenue per thousand page views) or CPM (cost per thousand, as an example $1 or $5 per thousand views), they should look at everything including geography.

A few points to take away

Good partners focus on overall revenue and aren’t fixated on “ticket price”. They also work hard at building a strong audience as well as trying to increase views. Good partners look at geography, RPM and CPM.

Bad partners look at the wrong metrics and don’t build up their audience. Partners who only focus on RPM might think everything is fine however, it’s critical that users concentrate on CPM as well and continue to build audience loyalty.

YouTube says advertisers are creating content that competes with user content, and millions of users are watching advertisements on the site. Think about the popularity of Superbowl ads.

Keep experimenting! Compare ad formats by type and geography and play around with different scenarios. Try enabling ads after your loyal audience has seen them or try it in reverse. Play with different recipes and see what happens when ad formats are enabled/disabled. There is a wide variety of ways to make revenue.

Take a good look at revenue break downs and compare formats; True View, in-Stream, etc.

Better reporting for ad formats coming soon. YouTube admits that partners don’t have the best reporting feature right now.

YouTube will be adding an option for partners to opt-in to just TrueView Ads without needing to be signed up with other formats.

Ensure the metadata on videos have the correct information and enough words to help YouTube’s algorithm bring the best targeted ads to your videos

So Christmas has been and gone. Are you now facing the New Year and wondering how you can keep up the Christmas spirit and goodwill for the coming year? Well, it certainly helps when you know how to do so for free from your own home.

There are so many simple ways to volunteer or donate to charity by giving up a small amount of your time or re-purposing some money you would normally have spent. So here’s a list of five of the best quick and easy ways to volunteer or donate to charity. Bookmark the list of charities and use it to do the rounds weekly!

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Skip1.org

This is a great concept — it’s a site which makes you think about how much money you waste on frivolous things. You nominate something which you will give up, say a lunch or newspapers for a month. Then you donate that same amount of money to feeding a hungry child.

Yes, you’re handing over money to charity, but it’s money you would have spent anyway. It’s also easy to share news of your donation with your friends via social networks, and hopefully convince a few of them to skip something for charity too.

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Free Rice

Free Rice has been around a while, but it’s so good it’s worth making sure it’s on this list. Play a simple, addictive trivia quiz and Free Rice will donate rice for each of your correct answers. This is a free and simple way to give whenever you have a free moment. Read more on FreeRice here.

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Causes

There are a number of things you can do using Causes, including raising awareness for your chosen charity and helping to raise funds for them. By far the easiest way to donate money with Causes is to set up a birthday or holiday fund. This way, instead of receiving presents from friends and family, you simply ask them to donate the money on your behalf. It takes about two minutes to set up, since you can log in with Facebook Connect – just choose the charity and you’re set!

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Charity Gifts

Here’s another easy way to spend your money on charity instead of something you were already going to pay for. Instead of giving gifts to your friends, give them the knowledge that you have donated to charity on their behalf. The Donation4Charity website searches all the big charity gifting sites (such as UNICEF, WWF and Oxfam) and lets you search the gifts according to how much money you have available to spend. Buy a goat for charity for about the same price as a modest gift!

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Sparked

Spend 5-10 minutes donating your expertise to charity: Give website feedback, brainstorm fundraising ideas or help design an awareness campaign. This is what they need help with – if you can spend a few minutes working on it then you’ve made a difference to a real charity with just a moment of your time. Read more on Sparked here & get going!

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And many, many more!

There are so many great ways to donate your time to charity — the sites listed above are just a few. Here’s some more great articles which introduce many more you might like to try.

Introducing Jumo – The Social Network for Social Good
How To Easily Coordinate Volunteers Using Volunteer Spot
5 Crowd Funding Websites To Support Your Favourite Charities, Bands & Projects
Find Volunteering Opportunities Near You with VolunteerMatch
10 Search Engines To Help The Environment
5 Cool Edutainment Games You Can Play and Also Donate To Charitable Causes
5 Websites To Lend A Hand & Make A Difference To The World

What are your favourite sites for donating your time to charity? Do you appreciate charity gifts given on your behalf? Let us know in the comments!

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Tuesday, January 18, 2011

Making Money Easy

On every user-profile page, you will now find a "Donate" button. Click it and you can give some of your available means away. This donation can be made anonymously.

As we suggested last month, Flattr's new feature will likely benefit WikiLeaks, as Flattr remains one of the only ways to make a donation to the site now that PayPal, Visa and MasterCard have closed those paths to funding. Beyond the support for WikiLeaks, Flattr has developed a small but thriving network of users: since opening its beta, it has gained 46,056 registered users and has passed more than €114,057 through its peer-to-peer payment system.

If you're still looking for more ways and more things to Flattr, a developer has taken Flattr's API and built Flattr4Android, a tool that will let users scan a QR code off-line. This code is tied to a Flattr account, making it easy for you to submit and flattr content via your mobile phone.

With these changes, Flattr address two things poised to be big trends this year: the growth of mobile money and expansion of peer-to-peer networks.

With The Social Network sweeping the awards at last night’s Golden Globes, it’s time to brace for yet more mainstream attention — as if any were needed — for Facebook and Mark Zuckerberg. As director David Fincher and writer Aaron Sorkin polish their trophies and prepare themselves for possible Oscar-winning speeches, it’s easy to imagine executives at the company’s Palo Alto offices shaking their fists in fury.

Facebook has certainly had its troubles with the film in the past, and for good reason. There are plenty of well-documented arguments justifying Zuckerberg anger about the movie. It’s not exactly flattering. It paints him as something between arrogant and autistic. It suggests he’d sell his friends out for a buck. And it misrepresents his love life quite drastically for dramatic effect.

But Zuckerberg, despite the funds at his disposal, has essentially done nothing to shut it down. Why? Because he understands that the publicity generated by the movie ultimately makes him — and therefore Facebook — look more interesting than reality.

After I watched the film with some friends, we talked about it. Some admired the way the film managed to deliver a fairly accurate on-screen representation of programming — because, let’s face it, making coding look sexy is about as hard a task as you can imagine. Other friends thought it immature and demeaning to technologists.

Personally, I found the film a little boring. But I did emerge with an image of Zuckerberg that was, if not positive then certainly more powerful than it had been. The pseudo-Zuckerberg portrayed by Jesse Eisenberg might not be somebody I’d want to hang out with, but he was probably going to take over the world.

On screen, he is smart, rapacious and intimidatingly clever. He might clash with his friends, but he is willing to do whatever it took to turn Facebook into a success story. He is driven, analytical and apparently destined for success. I would lay money on the fact that investors at Goldman Sachs saw the movie and thought admiringly of this cutthroat young man who was motivated by a chance of glory.

In real life, of course, there’s plenty to be said for Zuckerberg’s leadership: he’s focused and determined, and has played it smart almost every step of the way. He might get caught asking for forgiveness rather than permission, he might have more than a few lawsuits on his hands, and might be redrawing popular concepts of privacy — but he’s found success almost every time he’s turned the corner. And whatever you think of Facebook’s $50 billion valuation, it certainly makes his regular decisions to keep hold of the company look like genius.

However, as an individual, he remains largely in the shadows. Even as Facebook has moved out of college dorms and into mainstream life, he kept fairly quiet. The odd awkward interview at SXSW or sweaty appearance at All Things Digital aside, he’s restricted his public persona.

But The Social Network has changed all that, and Zuckerberg has used the opportunity, whether it’s making a headline-grabbing appearance on Oprah, a confident keynote at the Web 2.0 Summit or racking up millions more users and big investors.

In the end, it’s this approach that has surprised me most about Zuckerberg, and demonstrated that he is even more clever than he is usually given credit for.

It’s unusual for somebody who clearly loves to be in control to hand his public image over to Hollywood, but Zuckerberg appears to have recognized that in the space of two hours, The Social Network does more to bring him alive than any public appearance could ever manage. Myth, in cases like this, is often more important than fact — and by giving the myth room to breathe, Zuckerberg proves he’s not just a business mind, but also a master of public relations. After all, he can let the Hollywood version of himself hog the spotlight while he laughs all the way to the bank.

Related content from GigaOM Pro (subscription req’d):

How Much is Facebook’s Market Power Worth?

4 NewNet Companies That Made Headlines in 2010

What Facebook Messages Is Really After

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Friday, January 14, 2011

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How do you usually start your morning? Lunatic rush, eternal lack of time, work, where we come sleepy, irritated and seedy? Delaying the time for getting up to the critical moment and again being late, we convulsively invent excuses about a stuck lift or traffic jams.

Getting up earlier you can clear up your head and thoughts. Morning hours carry silence and peace, which we are usually lack of during the noisy day. This is the time of solitude, when we can read, reflect, and just take a breath.

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Talk with your local branch banks. Credit unions are another great route to take and you should explore membership with a credit union to have more options open to you. The small, local branches are often more inclined to work with someone who has credit challenges. There is something special about the small-town effect when it comes to your relationship with the bankers.

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Thursday, January 13, 2011

personal finance budgets

A new year often means lofty resolutions, especially when it comes to planning and maintaining a travel budget.

Though there are many personal-finance sites and software out there, this year I'm resolving to use Mint.com's free online tool. Though you can create plans for saving toward retirement and buying a house, I'll be primarily using the site for its Travel Goals, which help you set -- and stick to -- realistic travel budgets.

Though the tool obviously doesn't do the hardest part (you still have to save the money), it does track how far or close you are to achieving your Travel Goal.

For example, say you want to go to Hawaii for a week this summer. Once you create a budget by filling in the estimates for airfare, hotel, meals, and other expenses, you can then specify how much you will contribute to that Travel Goal each month.

If you underestimate how much you'd need to save per month, the online tool points out: "Oh no! You aren't saving enough each month to reach your goal on time." The tool then offers you two ways to fix your Travel Goal: increase your monthly contribution in order to reach your desired travel date or postpone your planned date to fit your monthly contribution.

If you stay on track with saving the specified amount each month, Mint.com's budgeting tool highlights (and adjusts) the projected date of when you can afford to take the trip. Save more, and you could afford to take your trip a month or two earlier.

But if you slack on your monthly savings, the date will be pushed back -- a reality check and an instant motivator. Once you mentally equate an unnecessary clothing purchase or an impulse buy to the consequence of delaying your trip by a month, saving becomes a little more real.

Granted, most people will buy plane tickets and reserve hotels with a credit card several months before actually taking the trip; the tool helps track if you'll be able to easily pay it all off after your trip. After all, nothing ruins a vacation more than coming home to bills that you're not financially prepared to handle.

To fund my travels this year, I've linked my Mint.com account to an ING Savings Account labeled Travel Fund.

How do you stay on track with saving up for a vacation?

[flickr image via epSoS.de]

Gallery: How to create a realistic travel budget

So thinking about starting 2011 with a new and fresh finance app for your new and fresh WP7 device?

You have the chance now! moBudget has just been released for Windows Phone 7.

moBudget is a user friendly budgeting and expense tracking application. It will help you drive and organize both your personal income and outcome budgeting. By doing so, moBudget will also hint you about possible budgeting and money saving opportunities. Its main screen features a summarized dashboard with a set of intelligent indicators which will tell you how you are doing depending on your budgets and on the current date.

Forget about grabbing a calculator each time you need to get any numbers or if worried about making it to the end of the month or not; moBudget will tell you all: what you have, what you will have, what you owe and more. It will either inform, alert or advice you when needed so you don’t need to worry.

By allowing stepping through months, allows you to whether look back to see how you did on previous months or how you will be doing in the upcoming months, so you can fine tune your budgets to the optimal.

Take it with you, record your data and you will see how money won’t cause you a headache anymore!

More after the break.

Key features

Today Hub featuring a main dashboard with intelligent indicators

Upcoming and overdue payments, incomes, bills

Color-based and snapshot styled budget bar graphs for easy reading

Easy and fast input for tracking either expenses, incomes or transfer between accounts

Budget adjustment helper

Actual balance and budget balance adhoc *

Accounts and credit cards usage recording *

Cash flow bar graphs and out of funds predictions *

Credit card payment estimations and warnings

Can create future operations and recurrent operations

Multi currency support

Easy month back and forth navigation

Account balances reconcilation

Password protection in two ways (partial and complete)

Encrypted backups

More…!

* Estimated. Does not pull your bank information, however you can sync balances up to a specific date and moBudget will estimate the current and future balance and cash flow according to the data you register day to day.

Screenshots

So give it a try! App has a 15 day free trial period and currently is at 50% sale for Christmas.

– or- direct download link for Zune.

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Monday, January 10, 2011

tracking personal finances

Five Best Mobile Personal Finance Tools

It's easy to convince yourself to spend and save responsibly when the numbers are right in front of you, but it's a different story when you're on-the-go. These five great mobile personal finance tools keep your money goals nearby at all times.

Photo a composite of images by neernijus and mellowr.

Smartphones have brought nearly every aspect of desktop computers to your pocket; it only makes sense they'd bring money management, too. Earlier this week we asked you to share your favorite mobile personal finance tool. Now we're back to highlight the five most popular options.

Mint (Android/iOS, Free)

Popular web-based personal finance tool Mint has an equally as popular mobile application for Android and iOS devices. It sports the same simple design as Mint's main site and makes it easy to track your spending, receive alerts about bills and budget issues, and monitor your savings goals. It's polished, the graphs are easy to read, and the total-overview that Mint provides helps keep you on top of your personal finances in ways other tools don't.

Pageonce (Cross-Platform, Free)

Pageonce isn't only about personal finance, but it does personal finance well, and it's available for nearly every mobile platform around. On top of a web-based interface, they have highly polished apps for Android, iOS, BlackBerry, and Windows Mobile (including the newly released Windows Phone 7). It's easy to get real-time updates via email or push notifications on your phone, set alerts to warn you about impending bills or overspending, and view all of your financial stats in eye-catching charts and graphs.

EasyMoney (Android, $9.95)

EasyMoney is an Android-only personal finance manager that includes a home screen widget for speedy transaction inputs, bill notifications, graphs to help you analyze and chart your past and future spending, and a host of small but very useful features like the ability to split transactions between multiple categories. Easy Money also includes a tool for photographing receipts and importing data as well as a checkbook register and easy import/export to .CVS files. EasyMoney offers a 30 day-trial if you're on the fence about spending $10 on the app (consider also, many of the features in EasyMoney are paid upgrades on similar applications).

Pocket Money (iOS, $4.99)

Pocket Money puts a sweeping view of all your accounts and transactions right on your iPhone or iPad. You can manually enter transactions, create repeating transactions based on cycles or dates, create custom filters to view your money the way that is most useful to you, and more. On top of the plethora of features in the stock app you can expand the feature set with in-app purchases like the $0.99 Photo Receipts plugin that allows you to photograph your receipts and import the transaction data off them. Pocket Money has a companion desktop application available for Windows, Mac and Linux—a nice break from the common pattern of iOS apps having Mac-only desktop companions.

ProOnGo (Cross-Platform, Starting at $0.99/Month)

ProOnGo is the most distinctly business-oriented tool in this week's Hive Five. You could use it as a personal finance manager if you desired but the feature set is weighted heavily towards business users who need to track things like automotive mileage, business-related expenses, and generate reports for tax purposes and submission to their company. The basic package runs $0.99/month and is limited to manual entires and expense report generation, the premium package runs $4.99/month and includes web-based access, backups, custom spreadsheets, and synchronization to your American Express business card.

Now that you've had a chance to look over the five most popular mobile finance tools, it's time to vote for your favorite:

Have an idea for the next Hive Five? Shoot us an email at tips@lifehacker.com with "Hive Five" in the subject line and we'll do our best to give you idea the attention it deserves.

Send an email to Jason Fitzpatrick, the author of this post, at jason@lifehacker.com.

We are mere days away from 2011, and still happily ensconced in the holiday madness of 2010. This jolly season, which usually kicks off at Halloween, is a fast-moving fog of candy, cookies, cards and frenzy at the malls. It is also hopefully full of joy, laughter and quality time with family.

After the season’s last hurrah on New Year’s, what emerges is a renewed sense of spirit for the coming year –- and sometimes a desire to undo everything that has just been done. This is precisely why most people hit the ground running on January 1 with a resolve to lose weight, get in shape, walk the dog more, and so on.

The following roundup contains apps that can serve as trusty sidekicks to help you keep those resolutions you swear you’ll actually follow through on this year. In addition to personal health, other common resolutions include managing finances more efficiently, quitting smoking, finding a better job and finding love. There are obviously many more apps out there for each category, but I’ve hand-picked twelve to help you get 2011 off to a good start. Happy New Year!

Losing Weight/>

Lose It!/>

Lose It is a great, easy-to-use app that provides users with features for managing and tracking their weight loss and fitness goals. With an extensive database of foods and nutritional information available, you can simply scroll through the options and log what you have consumed for the day to get a total calorie count. The app also tracks calories burned through fitness and shows where you’ve gone over or under your caloric requirements for weight loss each day.

Cost: FREE

Go Meals/>

A dieter’s dilemma: You’re eating out at a restaurant and have no idea what the best choices are that are still suitable for your dieting needs. Go Meals is a helpful app for those moments when you’re out at P.F. Chang’s and want to know if the Mongolian Beef is less caloric than the Orange Peel Beef (it’s not). This app also includes thousands of listings for grocery store foods and provides full nutritional information for foods you eat on a daily basis. When an item has been chosen, you can save them to “Today’s Plate” and keep a log of your caloric, fat and protein intake. A very handy tool.

Cost: FREE

Getting in Shape/>

Fitness Free/>

This is a great free app that provides photographs and detailed steps for each of its more than 320 exercises. Essentially every major muscle group is reflected and you can use this app to get good ideas for triceps, quads or any other body part that you want to improve. There is also a section offering a small selection of pre-bundled, three-day workouts, or you can select exercises of your choosing and create your own customized workout.

Cost: FREE

iPersonalTrainer/>

iPersonalTrainer prompts users to create a workout and select which muscle groups they want to work by pointing to them on a (very buff) illustrated man. The app then takes you to a page with instructional videos for each exercise along with tips for good technique. The app also includes a Body Mass Index (BMI) calculator, weight tracker and progress log so you can keep track of your workouts while you get that hard body.

Cost: $.99

Organizing Finances/>

Pay Off Debt/>

Pay Off Debt provides a good template for users to track and manage all current balances and debts. Using an intuitive interface and the debt snowball method, this app lets you prioritize debts and see estimated times left to pay off each one. You can plan monthly payments for each and view progress bars as you begin chipping away at what’s owed. Based on your payment schedule, the app will also provide you with a date for when you are completely debt-free.

Cost: $3.99

Mintclass="blippr-nobr">Mint/>

Mint is a free app that automatically syncs all of your financial information directly from your online banking accounts, eliminating the need to manually enter all information. You can set up budgets and categories with spending limits on each; track your incoming and outgoing income; track investment accounts and more. The app also alerts you to things like large purchases, when a check clears, or if you go over budget. In addition, security measures are in place to lock iPhoneclass="blippr-nobr">iPhone access if lost or stolen.

Cost: FREE

Quitting Smoking/>

MyQuit Coach/>

MyQuit Coach is a highly-personalizable plan to help smokers quit. Users can set the parameters for the plan and upload personal photos and inspirational motivators to stay on track, and the app awards users with achievement badges when quitting goals have been reached. The app also connects to Facebookclass="blippr-nobr">Facebook, Twitterclass="blippr-nobr">Twitter and LIVESTRONG for additional moral support and information for users.

Cost: $.99

Quitter/>

Quitter is an app that takes a slightly different approach. This lets users track progress by reminding them how long they’ve been smoke-free and how much money they have saved thus far. Users can refer to the app on a daily basis and keep track of how long they’ve gone without smoking and what they would have spent if they had continued.

Cost: FREE

Getting a Better Job/>

Monster.com Jobs/>

As one of the largest job search sites available, the Monster.com app is a great complement for anyone with a Monster account (which is free to register) and gives users access to the same listings they’d find online. The app automatically syncs with your web-based account and enables you to access saved job listings, resumes, saved searches and more from your iPhone. You can also use the iPhone’s built-in GPS system to locate jobs near you.

Cost: FREE

What Color is Your Parachute?/>

You’ve found the job you want, but the next step is the interview. The expression, “You never get a second chance to make a first impression,” couldn’t be truer when it comes to this opportunity, which is likely the only time you have to sell yourself and demonstrate why you are a fit for the job. The What Color is Your Parachute? app is a complement to the eponymous job-seekers’ “bible” and walks users through the job interview process and how to nail it. Tips on interview questions and questions to ask are featured, as well as top 10 mistakes to avoid. It’s a good read for anyone who is preparing for a big interview.

Cost: FREE

Finding Love/>

Dating DNA/>

Unlike other dating apps that require you to have an existing subscription to its web-based site, or are sketchier and only use GPS-navigation to track “singles near you,” Dating DNA is a free app and service that matches people based on compatibility scores. When you are deemed compatible by the app, based on both your ratings, you are then able to view each other’s profiles and connect. The app also provides “at-a-glance” compatibility scoring and dating potential indicators to help you determine if your potential mate is worth pursuing.

Cost: FREE

Love Survival Kit/>

If you need help in the love department and are looking for advice on what to do in certain situations, wikiHow’s Love Survival Kit is a good resource to have. There is plenty of information and dating advice for categories like “Awkward Situations” (ex. Escape Cuddling in Bed); “Breaking Up” (ex. Keep a Friendship After a Breakup) or “Relationship Skills” (ex. Stop Being Needy). Some of articles can be more funny than useful, but then again, sometimes with dating, people need all the help they can get.

Cost: FREE

Which apps did you find most useful? How do you plan to jumpstart your New Year’s resolutions? Let us know in the comments below.

More iPhone Resources from Mashable:

- 10 iPhone Apps for the Global Foodie/> - 10 Useful iPhone Keyboard Shortcuts, Tips and Tricks/> - 10 Incredible iPhone Portrait Photographs/> - 10 Incredible iPhone Photographs/> - 10 Ridiculous iPhone Accessories [PICS]

Image courtesy of spapax

For more Apple coverage:

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Friday, January 7, 2011

Making Money With Website

My guest on Hedge Fund Radio this week is penny stock trader and Internet entrepreneur, Tim Sykes. Every once in a while I run into a natural born trader, someone who crawls out of the crib quoting options spreads, price earnings multiples, and book values. His first spoken word was “Sell!” While other kids were practicing their ABC’s, Tim was pouring through prospectii.

During his college years, Tim skipped classes and turned a $12,415 Bar Mitzvah gift into $1.65 million by trading the market from his dorm room. By the time he graduated from Tulane in 2003, he was already running his own hedge fund. Barclays Bank rated it the number one short bias fund during 2003-2006.

Tim argues that if you cut through all the hype and manipulation in the penny stock market, it is clear that there are huge opportunities on the short side. Most of the companies trading there are frauds, and most will fail. Mini Enron’s and mini Madoff’s abound.

Defined as trading under $5 a share, these stocks are purchased mostly by individuals desperate for “get rich quick” success. Promoters buy lists of email addresses from major online publishers, sometimes paying millions of dollars, to launch a never ending onslaught of “pump and dump” schemes. Email barrages and Twitter spam have replaced the dinnertime telemarketing calls and junk mail of yore.

The SEC is so inundated with tips on Madoff copycats and competitors ratting out each other, they don’t have time to pursue gripes about $1,000 losses emanating from penny stock scams. It’s like expecting the FBI to pursue shoplifters of 99 cent items from Seven Eleven stores.

Some of the claims made by these bogus IPO’s boggle the imagination. Tim’s favorite was one company’s efforts to promote vitamins infused with stem cells. Another offered a solar spray that turned you house into an energy source. Then there was the BP Gulf oil spill that threw up innumerable crude eating forms of algae. As for my own experience, I’ll never forget the aquaculture farm in the middle of the Saudi Arabian desert. To separate out the obvious rip offs from the legitimate companies, Tim spends hours a day gleaning through voluminous SEC filings, some of which are blatant cut and paste jobs from earlier failed floatations.

Even though most of these companies are fake, prices can run away to the upside, wiping out the early short sellers. So some risk control discipline is required. When a stock truly rockets, “buy-ins” of shorts can also be a problem. A few hundred penny stocks are launched each year, but only about five a month catch on fire. And remember, Apple (AAPL), and True Religion (TRLG) jeans were once penny stocks.

To avoid being taken to the cleaners by unscrupulous con men, Tim offers some very basic advice. If it is too good to be true, it generally is. It also helps to read the SEC filings, which can be obtained online for free.

Tim claims to have a success rate with his short strategy of 75%, which has delivered a 56% return in 2010, proving he still has the golden touch. His problem is that the strategy is not scalable, and can only be executed with a small amount of money. No mega hedge fund for him.

That’s why Tim has turned to online education instead of ramping up a big hedge fund. Today, he is offering several subscription newsletters, trade alerts, chat rooms, along with a DVD course on making money in the penny stock market at his website at http://www.timothysykes.com/ .

To listen to my highly informative and entertaining interview with Time Sykes on Hedge Fund Radio, please click here at http://www.madhedgefundtrader.com/december-22-2010-time-sykes.html .

To see the data, charts, and graphs that support this research piece, as well as more iconoclastic and out-of-consensus analysis, please visit me at www.madhedgefundtrader.com . There, you will find the conventional wisdom mercilessly flailed and tortured daily, and my last two years of research reports available for free. You can also listen to me on Hedge Fund Radio by clicking on “This Week on Hedge Fund Radio” in the upper right corner of my home page.

10 Exciting European Startups from 2010

Europe’s had a bumper year for interesting startup ideas. The Next Web’s Hermione Way and I put our heads together to come up with this list of ten small tech companies from across the continent that have excited us in 2010.

Brainient

London-based Brainient makes it easy to add interactive elements to existing web video. A ‘Magic Script’ lets publishers add a few lines of code into a website’s Body HTML, enabling pre-roll ads, overlays or any other type of Brainient layers on any embedded video in the page.

The company launched its developer tools at The Next Web Conference in April this year and announced the first of a fresh wave of commercial partnerships, allowing video site SeeSaw to transplant Hulu’s “Choose your own ads” format to the UK for the first time.

Tastebuds

If music be the food of love, the Tastebuds is on to a good thing. This Last.fm-powered dating site that we profiled earlier this year matches you with others who share your taste in music.

It’s a simple idea that the site carries off incredibly well and as a niche dating idea we love it. Music taste can often say a lot about a person’s outlook on life and if nothing else, it’s an excellent conversation starter. The service may be a little too reliant on Last.fm from a business point of view, but as a concept it’s beautifully realised.

Skimlinks

Affiliate links are a major revenue stream for some online publishers. Taking all the effort out of this type of marketing, Skimlinks gets rid of the long URLs that often put users off clicking links. The fact that the publisher is getting a cut from sales of the product they’re linking to is completely invisible, as a Skimlinks URL looks just like a normal non-affiliate link.

It’s a model that has won Skimlinks major worldwide publishing clients. This year the London-based startup launched Skimkit, a product that makes it easy for writers to add affiliate links to their articles, even suggesting items that might be suitable to link to.

Shutl

As satisfying as it is to conveniently order shopping online from home, the wait to get it delivered can sometimes make a trip to a bricks-and-mortar store seem like a better option. Shutl aims to improve on next-day delivery by offering products to your door as soon as 90 minutes after you place your order.

The service works by aggregating capacity across local courier companies into a single web-service that retailers can use to speed up deliveries. A GPS tracking facility in partnership with Bing Maps allows shoppers to track their deliveries in real-time via the Shutl website. The UK startup is currently trialling its service with certain Argos stores in the London area.

Paper.li

It was hard to ignore Swiss startup Paper.li this year. The “Twitter newspaper” startup saw rapid viral growth thanks to the automated tweets it sent out each time a user’s daily newspaper was published.

This annoyed some Twitter users, who found their reply stream filled with announcements that they featured in their followers’ Paper.li publications each day. Still, the service is still growing at a reported 1000 papers per day, with plans to expand beyond Twitter and Facebook and offer users the chance to make money from their newspapers in 2011.

Nuji

When we covered Nuji‘s launch earlier this month, we described it as “Instagram meets Instapaper” for shopping. This social network sees you sharing things you like, be they items in shops or objects you spot online, as a way of demonstrating your taste. A mobile app lets you scan barcodes while you’re out shopping, making adding items to your profile easy.

As it builds a network of tastemakers, Nuji plans to monetize by offering relevant shopping deals to users based on their interests.

Flattr

This Swedish startup from Pirate Bay founder Peter Sunde offers publishers an “online tipjar” that can easily monetize any Web page.

After adding money to their Flattr account, users click the ‘Flattr’ button on pages that they like around the Web. At the end of the month, the money in their account is divvied up to the publishers of the content the user ‘Flattr-ed’. Thus far the service’s most high profile signup has been Wikileaks, which added the button to its Afghanistan war logs page as a way of accepting donations. The service remains one of the few income sources that hasn’t been closed off to the controversial whistleblowing website in recent weeks.

Moshi Monsters

Moshi Monsters from London’s Mind Candy became an online phenomenon for children this year. Youngsters can adopt a pet monster, and solve puzzles to earn virtual currency that can be spent on items to help kit out their monsters’ world with food, furniture treats and the like.

The virtual world has seen real-world spinoffs galore. A deal with Penguin Books was followed by toys, mobile apps and video games in what is set to be a highly profitable year.

Stupeflix

France’s Stupeflix offers a browser-based online video suite and this year launched a service to automate the creation of videos, for example, in the online retail sector where a video of a pair of trainers created from a bunch of photos might be more appealing to potential customers than static photos.

Stupeflix also offers an API to automate the processing and generation of video content for third parties.

Screach

Screach aims to make all sorts of screens interactive by way of a mobile app and a highly customisable development platform. TV shows could use it to allow real-time interaction from viewers, bars could use it to run quiz events with instant on-phone rewards for winners and it’s already being used to enhance a museum exhibit in the UK.

At present there’s little to try out Screach’s mobile app on, but that should change next year when the UK start-up is set to announce commercial partnerships.

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